Wednesdays learn and earn...

~WORD OF THE DAY~

• cathexi
\kuh-THEK-sis\   ~ noun

Definition: investment of mental or emotional energy in a person, object, or idea

Examples: "The veil that hides Laura and her eyes, her hair, her smile (and its counterpart, the glove that veils her hand) becomes the object of Petrarch's cathexis...." — From an essay by Margaret Brose in the 2010 book The Body in Early Modern Italy 

"The plot of this French film diverges from ... most American film we are force-fed in that it deals powerfully with subject matter that counts. It treats an almost unrecognized aspect of WWII in Europe, eliciting a strong cathexis from the viewer, who learns so much that he never knew before this celluloid feast." — From an article by Marion DS Dreyfus in American Thinker, April 8, 2012

Did you know? You might suspect that "cathexis" derives from a word for "emotion," but in actuality the key concept is "holding." "Cathexis" comes to us by way of New Latin (Latin as used after the medieval period in scientific description or classification) from the Greek word "kathexis," meaning "holding." It can ultimately be traced back (through "katechein," meaning "to hold fast, occupy") to the Greek verb "echein," meaning "to have" or "to hold." "Cathexis" first appeared in print in 1922 in a book about Freud's psychological theories (which also established the plural as "cathexes," as is consistent with Latin), and it is still often used in scientific and specifically psychological contexts.

Find more great words at merriam-webster on line.

~THE REBATE~

Getting a little cabin fever?  Why not get out and enjoy a free game of bowling complements of Musselman's Apple Sauce.  All you need to do is print out the voucher from Musselman's and bring it with you to the bowling alley along with your proof of purchase (Proof-of-purchase is the entire back panel of a Mussleman's® single serve apple sauce cups package; must include the Musselman's® logo and UPC symbol to be valid.)  To find a participating bowling alley near you just visit GoBowling.com and click on the tab to find an alley near you.  There are some restrictions on time and the voucher is subject to lane availability and you can use only one voucher per day.

Have a fantastic day!

C.Q.